Thursday 10 May 2012

Vintage love: Lucozade tote bag

I haven't had the chance to blog for a while. There are big changes afoot in the Pouch household, namely relocating to a new town. We've spent three weeks tidying our entire house in preparation for photos and viewings. I don't think I've ever done so much decluttering and housework. I've even ironed my pillowcases which is so unlike me, it really is. So right at this precise time I can do with all the energy I can lay my hands on - which leads me onto this vintage, oilcloth Lucozade tote bag.

I love this tote bag because it reminds me of being ill as a child! Lucozade was only available from pharmacists in the olden days and was always wrapped in bright orange cellophane - which always struck me as a bit odd. Whenever I had a sore throat or some other childhood illness, my mum would buy some Lucozade from the local chemist. It had a bit of an old fashioned image and was associated with being ill!

Then in 1983 the product was completely rebranded. Today Lucozade is associated with sport and fitness at a high level. The brand is often seen sponsoring major sporting events - they are currently an official sponsor of the 2012 London Olympics. What's so amazing about the rebranding, is the product is still the same, but people's perceptions of it couldn't be more different to the 'orange cellophane' days. You can read about the rebranding here.

If you'd like to see more retro goodies, head on over to my "Vintage Finds" board over on Pinterest...

Follow Pouch : blogging + craft's board My Vintage Finds on Pinterest.

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